by Experian QAS
William McKnight reveals best practices for measuring, improving and maintaining data quality
Published on: 05/01/2012
Ensuring the integrity of your company’s contact data (such as name, email, or mailing address) can be a critical factor in determining the overall success of not only a particular marketing campaign or strategic initiative but the business itself.
Without accurate contact data, organizations will struggle to survive. As such, companies must embrace data quality as a business philosophy that aligns strategy, business culture, and technology across the enterprise.
Join renowned visionary William McKnight, McKnight Consulting Group, on May 1st, 2012 at 1PM EST for a live webcast to explore how to:
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