Ensuring the integrity of your company’s contact data (such as name, email, or mailing address) can be a critical factor in determining the overall success of not only a particular marketing campaign or strategic initiative but the business itself.

Without accurate contact data, organizations will struggle to survive. As such, companies must embrace data quality as a business philosophy that aligns strategy, business culture, and technology across the enterprise.

Join renowned visionary William McKnight, McKnight Consulting Group, on May 1^st, 2012 at 1PM EST for a live webcast to explore how to:

• Define enterprise-wide data quality expectations


• Align profile data expectations with strategic goals


• Measure data quality impact across various thresholds


• Track data quality successes tied to business performance improvements


• Compare how your peers are tackling similar contact data quality issues