Customer Data Management

The initial goal of Customer Data Integration (CDI) was to create the most reliable customer data for the entire company. We now know that the golden opportunity for CDI lies within Master Data Management and the ability to uncover interactions and understand the relationships that companies have with their customers. The initial goal of Customer Data Integration (CDI) was to create the most reliable customer data for the entire company. We now know...

organizations face when establishing and maintaining customer data management and retention programs and how to meet those challenges head on.

During the recent recession, marketing teams at many organizations have been forced to revisit customer retention tactics and define a clear strategy for customer loyalty. Yet many organizations lack the strong understanding of customer data that is the foundation of a successful customer loyalty program.

In this E-Book, hear from analysts and experts...

organizations face when establishing and maintaining customer data management and retention programs and how to meet those challenges head on.

In this E-Book, hear from analysts and experts about recent trends in customer data and learn how winning organizations are truly taking action on analytics. Find out about the challenges that many organizations face when establishing and maintaining customer data management and retention programs and how to meet those challenges head on. Read...

hub to improve the quality, consistency and availability of customer data by detailing how one cement manufacturer implemented a successful customer experience initiative. Gain insight into the findings of a recent survey of top CRM challenges faced by today's businesses. ...

Customer data integration helps companies grow and thrive, but businesses still have a long way to go to implement customer relationship management (CRM) in a meaningful way. Check out what over 300 companies said about cloud, their CRM platforms, and customer data integration in this survey. ...

understanding of customers, improved cultivation of their customer data, and implemented more customer-focused outreach thanks to a CRM interaction management system.

This brief case study illustrates how Tommy Bahama, a men's and women's lifestyle retailer, improved its overall customer strategy with a CRM and interaction management system.

They wanted to develop a better understanding of customers, improve cultivation of their customer data, and implement more customer-focused...

This paper discusses how Brent used IBM to supply the customer data integration and master data management (MDM) to consolidate back-end systems to reduce administration costs, improve customer service and minimise benefit fraud.

In 2007, Transformational Government mandated a call for a greater focus on the customer, budget reductions of 3% year-on-year, and an increased emphasis on regionally shared services. London Borough of Brent needed to gather data for their various sources...

BLS Telecom quickly realized its outdated customer and data management systems of Excel spreadsheets and email exchanges were holding them back.

This case study discusses how in order to fight delayed resolutions of customer support issues, inefficient workflow management and decentralized data, BLS Telecom switched to Sugar Professional. Continue reading to learn how, with Sugar Professional, BLS telecom improved customer support management.

an in-depth look at how to leverage social media, customer data and analytics to achieve a unified vision of your customer and better anticipate their needs.

Building deeper. long-lasting customer relationships is the goal of any service organization - but in order to do this, you need to have a pulse on customer behavior and buying patterns. In today's tech environment, that means adopting a variety of new tools and practices to gain more insightful customer data.

This expert e-guide...

hinge on your ability to swiftly sift through your customer data and glean insight to make faster, better and clearly targeted decisions.

Who doesn't want to elevate their customer acquisition and retention levels in a cost-savvy manner? Or improve cross-selling and up-selling opportunities to increase customer value?

This brief paper offers you insight into an innovative option that capitalizes on predictive analytics, enabling your organization to target, optimize and...

challenged in a number of areas in effective utilization of customer data analytics. However, it is not surprising to find top performing companies are more mature in their use of customer data analytics techniques when leveraging customer information.

In this expert e-guide, gain access to the best practices, processes techniques and technologies that stand out among top performers who excel in their use of customer data analytics. Further, learn how you can deploy new analytics...

is exactly how to deploy analytics to unlock insight from customer data. This e-book offers an executive overview of customer data analytics and customer intelligence, with deployment advice and best practices from top performers.

It’s no secret that there’s valuable knowledge contained in customer data - if you can extract it. The challenge facing many organizations is exactly how to deploy analytics to unlock insight from customer data. This e-book offers an executive overview of...

customers. This white paper covers the necessity of a customer data integration program. Accurate, complete and consistent customer information is essential to business success. It provides customer insight, informs decisions, enables customer intimacy and drives strategy. Managed effectively, this information enables organizations to improve customer retention and increase the value of individual customers.

However, maintaining and integrating the quality of customer...

meets compliance standards.  This white paper introduces a data management system that provides a unified strategy for both business and IT users to plan, implement, monitor, and govern critical information.

Decision-makers that rely on the highest quality data to make critical business assessments cannot afford inaccurate information.  Especially with increases in regulatory oversight, it is essential now more than ever that quality data be maintained in compliance with internal and...

chain processes, integrating them is the next step in your data management journey.

This brief paper outlines a solution that seamlessly synchronizes your customer relationship management (CRM) and enterprise resource planning (ERP) data to grant you timely access to the information you need to make pivotal and proper business decisions.

Take some time to review this insightful resource and learn more about its features and benefits, and how easy data migration and application...

in history: the convergence of unprecedented access to customer data and the emergence of highly empowered customers who demand highly personalized offers and service. It’s a perfect storm of sorts – a “new normal” in which companies can survive and even thrive if they can turn customer data into insight, use it to align around their customers and build trust-based relationships with them.

Given the scale and speed of the trends affecting marketing today, one thing is clear: businesses that...

all the results of the survey and how you can improve your customer data analytics strategy.

applications in marketing, the effect it can have on customer relationship management (CRM), customer loyalty and retention, and so much more.

With data flowing in from seemingly everywhere, finding a way to churn this information into insight and a competitive advantage is the ultimate goal.

Smart businesses are capitalizing on predictive analytics technologies to do just that, recognizing the power predictive analytics possess to vastly improve the bottom line.

This paper...

learn about one application that can integrate your dealer management systems (DMS) and customer relationship management (CRM) applications to optimize performance. By filtering these processes to distributors and original equipment manufacturers (OEMs), you can maximize operation performance and leverage real time analytics.

Automotive customers want to stand out and stay connected, and your applications need to be able to keep up. In addition to keeping pace with today’s buyers, you...

new customers, retain existing customers, reduce the cost of customer management and more. Also, discover specific use cases of social intelligence.

Social intelligence is required for you to succeed in today's increasingly social world. The knowledge that stems from customers' social experiences coupled with insight derived from classic conventional marketing and customer relationship management (CRM) strategies enables you to gain a real-time view of the customer, get inside their...

Yet many organizations lack the strong understanding of customer data that is the foundation of a successful customer loyalty program.  In this e-book, learn about trends in customer relationship management.

During the recent recession, organizations have been forced to revisit customer retention tactics and define a clear strategy for customer loyalty. Yet many organizations lack the strong understanding of customer data that is the foundation of a successful customer loyalty...

Are you aware your people, your customer relationships and your corporate data provide far greater value and competitive advantage than traditional assets such as stock portfolio or desktop printers? This white paper explains how executives are turning their eyes toward what could be their most valuable asset of all: information! Your company balance sheet lists current and long-term assets, including inventory, accounts receivable, cash, property and...

This 3-article E-Zine offers analysis and advice for the CEM professional. In the featured article, Cameron Kittle reviews CEM technologies and shares the thoughts of industry observers who stress that a company should first know what it intends to do with its wired connection to customers. Continue on for this article and more. ...

in collaboration with Frost & Sullivan, to see how a customer relationship management (CRM) solution can help you respond on the customers' terms.

With instant access to information, customers expect a purchase experience that matches the ease and speed of the information-gathering experience. Read this white paper, created in collaboration with Frost & Sullivan, to see how a customer relationship management (CRM) solution can help you respond on the customers’ terms.

may already be using social media tools for reputation management, customer service, or marketing.  But if you want to reach your highest possible ROI, you need to blend social media with customer relationship management (CRM) to reach a new level of marketing – actionable social CRM.

This white paper introduces a software suite that enables you to gain deeper customer insights and therefore precisely market to your target customers, get better response rates, increase your revenue, and improve...